That’s exactly what the group hopes to provide with “We Are the Streets,” and the time seems ripe for a big commercial breakthrough by a group like the LOX. Jay-Z, whose braggadocio raps feature the same type of clever lyrics that the LOX favors, has enjoyed tremendous success with his last two albums. And their new album features production work from the immensely popular Swizz Beatz, whose beats back some of the most popular-and gritty-songs of DMX, Eve and Jay-Z. The almost universally respected DJ Premier and the innovative Timbaland also produced songs on the new album. “We’ve always believed in artistically,” says Chivon Dean, CEO of Ruff Ryders Records. “They’re comfortable now, so you’re going to get the best out of them. They’re able to do what they want 100%.”ĭean says she expects their album to sell 3 million copies. The LOX says it features the type of up-tempo sound and intensity that made it popular in the first place, following the somewhat compromised “Money, Power & Respect,” which was produced by Bad Boy’s commercially minded team. “That’s what everyone’s looking for from us anyway.” “We’re taking it to the streets and giving off the original hip-hop sound that everybody’s used to hearing us on,” Jacobs says.
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